2018-08-09

Brand Marketing Manager
Job Opportunity at Seneca Creek Executive Search, LLC

Posted on Aug 9

http://www.senecacreekes.com    410-513-9018

Location: Indianapolis, IN
Job Type: Full Time
Job ID: W4165579

Our globally recognized client is looking for a talented individual to head up their marketing / social media initiatives. This person will have the responsibility of increasing product sales both online as well as driving demand at store level based on active engagement with potential customers.
 
 
Responsibilities: 
 
Overall goal is responsibility over how all pillars of their consumer electronics (four product lines, roughly 35 SKU's) are introduced and seen by the consumer in ALL the different points of sale and influence.  This includes:
  • Digital Marketing Campaigns. Includes launch of new flagship products, as well as ongoing marketing on top performing products, or themes. Includes planning to budget and producing ROI result reporting. 
  • Social Media Campaigns. Includes launch of new flagship products, engagement around key drive times and industry events, connecting with consumer on their social media platforms, as well as events that relate to our product. Includes a presence on Facebook, Instagram, Twitter, Pinterest. Includes programs that engage and share with the community of consumers using the product.
  • Product Displays.  Assures the demo unit, display design and copy align with our core benefits and features.
  • Product Packaging. Assure packaging meets approvals, engages consumers, and is compelling versus competition.
  • Retail Websites. Assures there are proper product images, lifestyle images, videos and copy points with all of our online places to buy. Includes Amazon, .com only etailers, websites of brick and mortar retailers, Motorola websites are all optimized. This also product specific assets as well as modules that can be used across multiple items ( Alexa compatibility, etc)
  • Drive Time Event Assets. Partner with Sales team to provide asset kits around key drive times, that can be utilized with promotions, ads, catalogs, and more. These can be unique and themed towards key events (Mother’s Day, Father’s Day, Holiday, Spring Break, etc)
  • PR. Drive launch awareness, articles, appearances, reviews and other PR events and assets that will drive awareness and validation of product
 
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