The primary purpose of your job position is to develop, coordinate, direct, and administer our facility’s marketing and public relations programs and services.
Generate appropriate referrals
Meet growth and development targets and actively establish and maintain market acceptance
Marketing with patient care team is encouraged. Build the team to be used as a selling point
Maintain standards of high quality customer service and show respect to all customers, both internal and external
Establish and maintain professional relationships with key physicians, nursing home administrators DON's, hospital personnel, etc.
Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections
Employ marketing and promotional initiatives as directed
Monitor and report cost-effectiveness of marketing efforts
Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community.
Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly
Identify opportunities for additional or improved services to address unmet customer needs
Convey information regarding referral sources and how they want to be communicated with to the team
Admissions should always be appropriate for hospice care, and informed consent must be obtained
Present thorough, detailed, and individualized reports to DON/Staff after an admission
Participate in evening/weekend call for admissions as required, in a competent and responsive manner
Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures
Bachelor's Degree of Business Administration, or equivalent experience and knowledge preferred
Good communication, negotiation and public relations skills
Two (2) or more years of professional sales experience, preferably in the health care industry
Demonstrate history of positive sales results
Ability to market and deal tactfully with customers, referral sources and the community
Valid driver's license with maintenance of good driving record and an automobile that is insured in accordance with state.
Self-directed with the ability to work with little supervision
Must be computer literate (MS Office); compliance with accepted professional standards and practices