2019-01-16

eCommerce Analyst - Google Analytics / Google Tag
Job Opportunity at Vital Tech Solutions (f/k/a WestBe)

Posted on Jan 16

http://vtechsolutions.com    920-338-0855

Location: Appleton, WI
Job Type: Full Time
Job ID: W4177927

We’re growing! Come work in a collaborative environment, where you can make a real difference. We have the benefits of a large company, with a small family feel. We need a talented eCommerce Analyst to join our team!

eCommerce Analyst - Google Analytics / Google Tag Manager / Enhanced Ecommerce (Full-time Permanent / Remote Okay)

Responsibilities:

  • Involved with eCommerce websites, Social Media Marketing and Email Marketing.
  • Ensure marketing efforts are being tracked in Google Analytics.
  • Manage customized Google Analytics deployment through Google Tag Manager.
  • Leverage Enhanced Ecommerce and custom event tracking for web, mobile and mobile apps.
  • Provide management and teams with data-driven recommendations based on meaningful analysis and trends.
  • Understand sources of data and conditions to explain outcomes to stakeholders.
  • Analyze web data and key performance metrics to improve end-user experience.
  • Translate web analytics into actionable insights.
  • Analyze data to identify trends and implications of the results, course correcting if necessary.
  • Monitor and report on competitors’ online activities and marketing key performance indicators.
  • Maintain historical campaign analysis and reports out weekly, monthly and quarterly.
  • Consolidate online reporting across multiple channels.
  • Manipulate product data sales by revenue from the data warehouse.
  • Identify unusual information and verifies data, as well as understanding root causes.
  • Perform ongoing content maintenance and audits.
  • Lead and/or collaborate with cross-functional teams in the development or enhancement of eCommerce projects.

Qualifications:

  • 5+ years of eCommerce, Web Development, or related experience
  • 2+ years of Google Analytics experience
  • Knowledge of dimensions, views, filters, segments, custom tags, custom events, etc.
  • Data analysis and reporting experience using Tableau, Domo, or similar tools
  • Tool implementations through Google Tag Manager and Enhanced Ecommerce
  • Knowledge of interactive marketing trends, concepts and practices
  • Ability to handle multiple projects and meet tight deadlines
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